SEO: Search Engine Optimization

A great Website is no help to your organization if no one sees it. And all the optimization in the world won't bring results if you haven't selected the correct keywords to drive the right traffic to your website. Choosing the right keywords is essential to converting clicks into revenue or advancement of your objectives.

Selecting the right keywords and keyword phrases is not always as straightforward as one might think, and selection should be done with an eye to the competition, and a willingness to modify selections based on measured results.

Plan -> Implement -> Measure -> Analyze

Search engine optimization follows a common cycle: analyze, plan, implement, and measure. Depending on your project—whether it is a new or existing website—we enter the cycle at different points. But the result is the same: a continuous refinement of your SEO strategy, tactics … and results.

  • Analyze—Perform competitive analysis to identify keywords and other factors that are driving traffic to your competitors's websites; determine the keywords most likely to drive traffic to your website; and analyze your existing website to determine how effectively your keywords are presented.
  • Plan—Design a program for implementing search engine optimization covering "on page" content, "off page" factors, and metrics.
    • Implement—Implement the plan in HTML/CSS and code used to generate dynamic content, setup/configure measurement tools (e.g., Google Analytics and log analyzers), and "off-page" items.
  • Measure—Measure traffic and progress toward conversion goals, test your hypotheses, and gather intelligence to continue the cycle and refine your strategy.

Continuing SEO involves ongoing implementation, but all sites we build are search engine friendly from the ground up and conform to current "best practices" for design, setup and implementation with regard to SEO. Basic search engine optimization based on current best practices includes:
  • Search engine friendly webpage design, structure, navigation and content
  • Segregation of style / presentation and content
  • Unique title tags for each page
  • Text links that include targeted keywords
  • Keywords / keyword phrases in alt attributes, title tags and other markup wherever feasible
  • Implementation of robots.txt and a simple directory structure for documents and files
  • Appropriate use of meta tags that will parallel page content
  • Optimization of content-to-markup ratio
  • Submission to DMOZ (Open Directory project)
  • Implementation of Google's XML-based sitemap
  • Inclusion of human-readable sitemaps

We offer supplemental services to augment and enhance your SEO efforts, including:

  • SEO-focused copy writing
  • Blog contribution
  • Strategic partnership development
  • Supplemental research on keywords and keyword phrases
  • PPC campaign development / management
  • Competitive Website analysis
  • Paid submission / inclusion management

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